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Want To Create An Effective Landing Page? Here’s How

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First up, here’s some reassuring news if you’re new to writing landing pages and not sure where or how to begin. Landing pages aren’t magic. Nor are the art. And they’re definitely not some complicated jumble of neurolinguistic programming and marketing techniques. 

Nope. In fact, an effective landing page is an unusually simple piece of writing built around three basic concepts: authenticity, empathy, and — for want of a better word ending with the letter “y” — humility.

 

Want to write an effective landing page? Here’s how you do it.

Be Authentic. Add Real Value

If you like shortcuts, just read this first rule and call it a day. If I’m super-honest, you can break pretty much any other rule of writing and still cobble together a way to make your landing page work. But this first rule you absolutely can’t break, for one simple reason.

 

People aren’t stupid.

 

Now to clarify, people as a group can be incredibly stupid. But individual readers in isolation are smart, fiercely independent, and don’t take at all kindly to being manipulated. You need to have something real to offer on your landing page. 

 

Sure, you’ll deliver your message in your own voice. You may even add some repetition, spin, and hyperbole here and there. But here’s the litmus test. If you cut all of that bonus content out and find yourself left with a blank page, keep it that way. Don’t write a landing page if your starting premise is “how do I make them think this is real?” instead of “how do I make them see how truly great this is?”

 

Here’s a great example of real value add. Check out The Economic Secretariat — a site I don’t write for — and pick a review at random. Each review on this site happened because the site owner has a real opinion of the product. They’ve tried it and can share helpful insights from actual experience.

 

Place a real pot of gold at the end of your proverbial rainbow.

Empathize With Your Reader

A landing page is, if nothing else, an appeal to another person’s self-interest. Part of this is purely stylistic. Instead of writing about why your product is great, couch the same information as to why your reader’s life will be better, once they have your product. 

 

But it’s more than that. 

 

Humans are self-centered. It’s easier to write about yourself and for yourself than it is to write about and for someone else. 

 

Here’s an exercise for you. Write a sales pitch pretending you’re writing a script for a TV commercial. Now write your landing page as though you’re directly pitching a prospect (someone you just met) to their face. Now write the same pitch a third time, this time imagining you’re sitting next to your best friend, telling them why they should buy your product. If you felt the center of your pitch shift away from you and toward your audience with each successive draft, you’re getting a taste of what empathic writing feels like. 

 

When you pitched your friend, you (hopefully!) cared that they got a good deal. You personalized your message to what you knew they liked. You sold your idea to them with a keen awareness that if you were misleading them, they’d let you know all about it, probably telling all your mutual friends as well. 

 

It’s important to recognize that the mindsets of a vendor and a potential customer are fundamentally different. Good landing pages start with a point of familiarity with and empathy for your customer. 

Be Humble, And Self-edit Like A Vicious Wolverine

Now we’re delving into more conventional writing techniques, but my first advice is not to lose sight of the abject humility these methods require.

 

Have you noticed that most people writing content for themselves to avoid editing their own work? It’s like the act of editing is the emotional equivalent of a cobwebby attic filled with weirdly lifelike dolls and an assortment of rusty scissors. 

 

Most people hate to ruthlessly edit their own words not because it’s time-consuming or boring. The deeper reason is that it’s hard to be wrong. It’s painful and humiliating to believe you wrote something perfectly, only to re-read it and suddenly realize it was just plain horrible.

But it happens all the time, to all writers. 

 

So, the advice here is simple on one level, but most people will avoid it at all costs. Write in drafts. Expect your first attempt to suck, and be prepared to blank your page and start over. And even once you’ve written a landing page you love, avoid rush-publishing it. Sit on the text a few days and reread it. Attack everything that doesn’t work. Be a vicious word wolverine with your own work. If it hurts, you’re doing it right. 

 

Oh, and here’s the killer question to ask yourself. Is it too long? 

 

Hint: it’s almost certainly going to be too long. First attempts always are. 

Less Is More. Less Is Also More Difficult

Landing pages are an important part of any website. It’s natural to feel more pressure writing a landing page than a conventional blog post or article. However, if you can approach the task with a commitment to authentic content, an empathy-driven perspective, and a willingness to be (sometimes horribly) wrong, you too can write an effective landing page.

 

Oh, and snacks. You’ll definitely need snacks.

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7 Digital Tips To Increase Your Brand Presence And Reach

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Our world has become the hub of digital technologies. We can very well say that digital technologies have become an inevitable part of our daily routine and have captivated our lives. We do most of our daily tasks on desktops, smartphones, or tablets. Can you imagine life without them? Certainly, not. Most of our daily tasks will be halted if we don’t have this digital gadget in our hands.

It would be pretty interesting to note that most of our time on these gadgets has made our globe a small virtual world. Also, it helps us to get connected to people in remote areas of the world.

Therefore, it is natural that people also do online research to learn more about the products and services available in the market if they want to buy something online. That is when digital marketing plays a vital role.

We can define marketing as a set of strategies to attract a targeted audience, build a connection, and boost an organization’s sales. There are a host of techniques that are responsible for talking efficiently with the customers.   

Contact Influencers To Display Your Product Or Art

Building brand awareness is vital to every online organization; reaching out to various influencers can help you establish your brand. The influencers are the people who have already established themselves in the digital marketing industry. The influencers have already established a brand and an audience that trusts them. So, they are very well aware of how to enhance the popularity of your product among the audience. 

Some might think that contacting them directly is the way to promote your product. However, this is not the case; it is advisable to start integrating yourself into the conversations. This can be done by either replying to their tweets or direct message them with a link to the blog post you may have published.

Identify Potential Buyers Of Your Product

The key to boosting the sales of your product and service is to identify the target audience by considering their preference of gender, profession, age, or region. Also, think about the demands and requirements of people. Why they will get attracted to your product or services. After this analysis, it’s time to use this information to create a fictional character and a layout that will represent your real customers’ expectations and behavior.

Keep Your Content And Image Engaging

Engaging content is vital for the awareness of your company’s brand. Moreover, your content must compliment your brand image in terms of tone, matter, or color. Consistent images and content help you to build a meaningful connection with your targeted audience. Consistent. Further, the content should be relevant which focuses on the brand of your company. The appropriate content strengthens your brand in the market. Another type of content that can attract or appeal to users is video content.

Moreover, the basis for an excellent digital marketing strategy is quality content that provides helpful information to the user and builds a relationship with a target audience to convert them into loyal customers. Therefore, delivering the correct answers to what users are looking for is ultimately bringing more traffic to your website.

Do SEO Research And Define Keywords

Researching SEO strategies related to your products or services can enhance brand awareness. One of the most important ways to optimize your website’s search engine is by using the keyword, a collection of words, terms, and phrases that target your website and are related to your website.

Keywords can be used to build websites, blog posts, landing pages, and other forms of content. Therefore, if your content writers have a knack for using keywords effectively, you are more likely to rank higher on the priority list in the search engine. The correct usage of the right keywords leads to more website traffic and helps you find the right audience. Therefore, it is mandatory to use the right keywords in the wrong places.

Use Social Media To Promote Your Website

It is advisable to choose the right platform for the promotion of your products and services. A social media platform that applies to your business should be used. Before posting anything, the type of social media platform should be taken into consideration. For instance, Facebook might do wonders for an online business that wants to potentially interest your prospective customers and their friends. Thus, this will social media platforms will help you to boost the sales of your organization. Facebook Ads usually target people who like similar products to your own and help you reach a highly responsive audience by bringing more traffic to your website.

Use Sales Funnels to Attract Customers

Sales funnels are broadly divided into four categories -attract, convert, close, and delight. These are the stages a user goes through before finding the solution that you have to offer them. The customers try to look for relevant information and possible solutions to their problems. Also, they consider the products currently available in the market by assessing their price, payment methods, and discounts. Moreover, all this leads to customer satisfaction which is mandatory for better customer engagement.

Think About Future Branding Results

Your organization’s branding is like a wave that commences as a small ripple and becomes much more significant with time. Therefore, you should not get discouraged in the early stages, as it is vital to remain motivated to reach your full potential. Moreover, it happens with most branding campaigns that they eventually turn into valuable marketing assets over time. Therefore, think about the future when you are developing your brand.

It is essential to keep in mind that results are never immediate, so you must start with small branding efforts to achieve success in the longer run. Thus target more users to enhance site traffic and conversions.

Final Thoughts

Digital marketing isn’t just boosting your sales, your search engine rankings, or click-through rates. All these aspects are crucial for increasing the traffic on your website but are not the only things to focus on. Brand awareness is essential for brand exposure which will help the people to know about your brand, recall it in the future and recommend it to others. Increasing your brand awareness will help you to generate leads, referrals, and sales in the future.

Incorporating SEO services help to build their brand and lay a strong foundation for the brand. Building the brand proves to be a powerful asset for any organization. So if you think that your business lacks digital marketing tactics, then try to utilize the above digital marketing tips that will help your business flourish more. This way, your brand will be strengthened over time.

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Why Social Media Has Become So Popular?

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My job as a full-time content writer for an upcoming social media app keeps me busy throughout the day. Prior to the onset of the current pandemic, I usually met a lot of people. One thing I clearly noticed is I am yet to meet a person who isn’t using one or more social media platforms. It’s amazing to see how social media has come to play such a significant role in our lives. We cannot imagine our very existence without channels such as Facebook, Instagram, Twitter, LinkedIn, and so many others. Let us explore why social media has become so popular in last few years.

 

Better Connectivity

 

One thing that social media has successfully achieved is to improve our connectivity with people. In an earlier times, the interactions with our friends and family mostly happened offline. We usually met them in person by either visiting their homes or inviting them to our homes. For such meetings, we always had to plan in advance, and it took a fair amount of time. The advent of social media changed all that. We are now better connected to our friends, colleagues, and family members in faraway places. We can chat, exchange messages, and can see each other live on Zoom, or Google meet.

 

Social media is an incredible platform to interact with like-minded people. You can check the profile of a person, and once you are assured that both of you have much in common, you can decide to engage with that person. You don’t have such luxuries in the real life.

 

Better Opportunities 

 

Social media isn’t just limited to making friends, exchanging messages, and sharing pictures. It’s a powerful tool for seeking employment, making professional connections, and getting recommendations for career advancements. LinkedIn, a widely popular social channel with over 750 million users is the most preferred platform by job seekers as well as prospective employers. You can upload your cv, article, blog, or video to grab the attention of potential employers. Normally, you don’t get every information about a candidate in his/her biodata, therefore, companies often check social media profiles of shortlisted candidates to know more about them. 

 

You will hardly find a business that doesn’t maintain an active profile on LinkedIn. The same is true for their employees. Of late, businesses all over the world have realized how important is social media for their growth and engagement with their customers. Social media has created new opportunities for businesses by successfully leveraging the power of digital marketing. Instagram, a primarily visual-based platform has given birth to many social media influencers who earn millions only because of the tremendous reach of social media. Businesses also prefer to hire an influencer instead of investing money in a new campaign. Users have generally a lot of faith in influencers, who play an important role in making a product popular among a certain group.

 

Social Media is User Friendly

 

You take any social media platform – Facebook, Instagram, Snapchat, and TikTok, Connect app. It’s so easy to operate them. You just need a mobile phone with internet connectivity and some rudimentary knowledge of operating a digital device. You fill in basic details like your user ID and contact number, and once your identity is verified through the OTP, you are good to go. On some apps such as TikTok, you don’t even need an account to upload your short videos. You can’t expect a more user-friendly medium. 

 

Excellent source of News

 

The popularity of social media has made newspapers and tabloids redundant. Why did you need to wait for the next day to know what is happening in your country or the outside world? Social media keeps you updated on every news in real-time. You just have to log in to your Twitter account to know what is happening elsewhere. Not only that, you can also like, share or comment on these updates. Isn’t it amazing? The right of expression has altogether taken a new meaning with courtesy to the power of social media. Now, you are not dependent on a television channel or newspaper to speak your mind. You can do that through your social media channel.

 

Medium of Entertainment 

 

There are all sorts of interesting videos and memes that are continuously shared on social media. You can watch concerts of popular artists, dance performances, and shows of well-known stand-up comedians, and magicians. The shows that you watch free of cost on social media platforms cost a fortune if you have to see them in the normal auditoriums. Besides, you get to see important sporting events like the Olympics, Football World Cup, Wimbledon, French Open, and World Athletics Championship on these social channels without spending a penny.

 

Helps Learning 

 

Social media is an excellent source of knowledge and skill development. You can participate in virtual classes, attend online lectures by stalwarts from their respective fields, and can take part in an online workshop. In fact, during lockdown caused by the pandemic, most schools and colleges started operating online. Therefore, despite the restrictions owing to social distancing, the academic life of millions of students remained undisturbed. You can learn virtually anything through YouTube. Be it singing, playing guitar or drums, learning contemporary music or classical dance forms like Bharat Natyam, Kathak, Odissi,  Kuchipudi, or the western ball dance, you can learn all this and more through YouTube videos. There are many famous musicians and chefs who learned their crafts through these social media videos.

 

Moreover, Google has become the virtual storehouse of knowledge. There isn’t a thing that Google isn’t aware of. It knows everything. Now, all the knowledge and researches that have been done to this date is available to use with the click of a mouse. This is awesome.

 

These are just a few reasons why social media has become so popular. In the future, the trend will likely continue even further with new features like artificial intelligence (AI), chatbots, and augmented reality (AR) becoming part of social media. The future of social media seems very exciting and its popularity is destined to reach newer heights.

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Digital Marketing – The What, Why, and How

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It is worthless to mention that digital marketing is crucial to increase your online presence. Internet users are rising by every year, and hence it becomes crucial that you take all necessary steps to improve your online presence.

No matter how many users you have acquired so far, you cannot stop marketing. Marketing will help you attract a new audience. This is because it will let people know about your presence.

Since most people spend a lot of time on the internet, digital marketing had paved the way for connecting with the audience. You can get to know what they want from you and then you can offer them that. 

What is digital marketing?

Digital marketing is nothing but all marketing efforts that you make to maintain an online presence. Search engine optimization, paid ad campaigns, social media presence, including social media ads, email marketing, and website are all a part of digital marketing.

Why is digital marketing important?

Now that you have got to know what digital marketing is, the next step is to understand why it is essential. Many people are just investing money in digital marketing without knowing its importance. Here are a couple of benefits you can get from digital marketing:

  • You can target the potential prospects

If you use the traditional marketing method like TV ads and billboards, you do not have much control over who sees your ad and how many of them likely made a purchase. The ROI is not much in such methods, which is why traditional marketing methods are considered expensive.

If you use digital marketing methods, you will have online tools to check how many users visited your website, how many of them landed there through an ad on other websites, and how many are converted.

You will have all information, and hence you can make a better decision to attract new customers and convert them. When you use traditional marketing methods, even those who may see your ads may not be interested in your products.

If you use digital marketing methods, you can control the ads and easily target those who are high potential prospects. 

  • It is more affordable than traditional marketing methods

Digital marketing is cost-effective because it can help you track all your campaigns. You can increase or decrease your spending based on the results you get.

However, this is not possible in the case of traditional marketing because once you have spent money on them, that is gone whether it could drive more customers to you or not.

You can engage your users by posting your content across all social networking sites. It does not require you to spend money. If they find it exciting and engaging, they will likely decide to buy your products. 

  • Digital marketing is measurable

One of the significant advantages of using digital marketing methods is that it is measurable. You can use tools to determine whether all your efforts are paying you off.

Whether it is about determining organic traffic to your website or knowing the number of people who have interacted with your ads, you can do it with tools. If you do not have enough money to invest in them, you should take out fast loans with no guarantor

How to make the digital marketing strategy

Here is how you can do digital marketing strategy:

  • Set your goals

Before you invest in a digital marketing strategy, the first thing you need to do is to identify your goals. You must know why you are doing it and what you want to achieve from it. For instance, if your goal is to improve your brand awareness, you will have to reach out to your audience through social media sites.

However, if you want to increase the traffic to your website, you will invest in SEO. This is why you must know what you want to achieve. Based on your set goals, you will be able to decide your digital marketing strategy.

  • Identify your target audience

Identifying the target audience is crucial because you never know where your target audience is actually present. For instance, you may be promoting your posts on Facebook, but you eventually find that your target audience is not present on Facebook.

Of course, all your efforts and money will go in vain. This is why you should identify where your audience is present. If it is present on just Instagram, you will have to stick to only this platform. 

  • Make a budget

Although digital marketing is cheaper than traditional marketing, it does not mean that you do not need to spend a penny. You will need a dedicated budget for these activities. 

For instance, you must know how much you can spend to invest in paid ads. Knowing that in advance can help you determine how long it will last. You will be able to compare the return with the cost of investment. 

  • Create engaging content

You can create various types of content pieces, and the best part is you can do it in many forms. To engage your customers, you should make posts for social media platforms, blog posts, email newsletters, videos, podcasts, and infographics.

If you provide them engaging content that aims at solving their current problems, they will likely buy your product.

  • Conduct keyword research

You will need to target the keywords that your audience has been using to find out business. Make sure that you use the Google Keyword Planner to pick those keywords that your users use to make a query.

You will use these keywords to optimize your content and run paid ads. Without the proper use of keywords, you will not be able to make it successful.

The final word

Digital marketing is essential if you want to make your online presence. No matter what kind of product or service you are selling, you will have to identify the needs of your users and provide them with what they are expecting. 

Use advanced tools to make it successful. You can fund your digital marketing strategy with long term loans

Description: Digital marketing is essential to reach out to your audience. This blog discusses the what, why and how of it.

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